Ads, Redesigns, and Rebrands

029. Hey, y’all! This episode is a little different from my usually-at-least-somewhat-planned-out content.Sometimes I actually script out entire episodes because I have a lot to say on the topic and I want to make sure I say it right or say everything I want to say. But this time, it’s the opposite.I had 3 words written down in my notes before I hit the record button: Ads, Redesigns, and Rebrands.The truth is that I’ve been super bogged down by a lot of difficult things going on in my personal life. Both of my parents went into the hospital around Thanksgiving of last year. My mom passed away and my dad damn near did too.Because of all of this, it’s been hard to find the time or desire to create a creative space in my business these past few months. I’ve been trying to keep my head above water and juggle a lot of personal stuff. Long story short… this episode is just an honest chat about some of the things I’ve been prioritizing lately.They're not flashy or particularly exciting topics, but advertising and optimizing your products is an important part of any business--especially if you’ve hit the stage of growth that we have. Today, I’m sharing some of our experiences with paid ads for our blog, including using an ads company for almost a year now. I’ve also been spending most of my limited work time on redesigning our sales pages, and I’ve found a helpful work-around for improving the sales pages within Teachable, which should lead to higher conversion rates. Finally, I’m talking about why I’ve rebranded one of the courses, and what that means for our students.So if you’re dealing with any of these business steps right now, or might be in the future, I hope the info and experiences I’m sharing today will help you in that process.  What I’m talking about in this episode: Ads (webinars and more)Redesigns (new sales pages!)Rebrands (new course name change – Six-Figure Course Creator)For additional resources and show notes, visit the episode podcast page on our website.Resources and Mentions:LeadPagesTeachableCourse Mentioned: Six-Figure Course CreatorTutorial: How to Start a Successful BlogStart your first blog with our Free 5-Day Blogging BootcampFor more information and resources, check out the podcast page on our website.