Building an Audience Pt 3: Creating Relationships and Fans

Launch Your Blog Biz - A podcast by Lauren McManus

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011. This is the 3rd and final part in our series on how to build an audience. In part one, we talked about driving traffic (visitors) to your website through various platforms. In part two, we went a step further to talk about how to get the right visitors to subscribe to your email list -- the people who are actually the most interested in what you have to say. In this episode, we talk about how to have engaged subscribers who are opening your emails and taking action on the content you’re offering. This is what turns your subscribers into fans who follow you for years and years to come. People who grow with you and support you. The gurus aren’t lying when they say that you can make money while you sleep.Having email sales funnels in place has given us the flexibility to do other things to grow our business, like creating courses, growing our YouTube channel, and starting this podcast -- all on a schedule that is entirely on our terms.. And I can honestly tell you that the email funnels we have right now, they’ve been in place for a while and we’ve had to make very few changes over the years. But it’s not just about sales, y’all. That’s the end goal, but the stories and relationships that get you there are what this is really about.What we’re talking about in this episode:What kind of content to send your email subscribersAn inside look at email funnels Emails for automating your business Tips for building relationships with your audienceFor additional resources and show notes, visit the episode podcast page on our website.Resources and Mentions:We use and recommend ConvertKit's email softwareEpisode 9: Building an Audience Pt 1: Getting Visitors to Your BlogEpisode 10: Building an Audience Pt 2: Building an Email ListTutorial: How to Start a Successful BlogStart your first blog with our Free 5-Day Blogging BootcampFor more information and resources, check out the podcast page on our website.