099: Creating a One-Thing of the Month Subscription

Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box.  When people start thinking about starting a subscription box, they think about a fully curated box. They dream about the experience they’ll provide their subscribers with all the little touches and a box filled with items that complement each other.  But soon, overwhelm sets in. Creating that fully curated experience with all the little touches takes a LOT of work. And all that work and all that overwhelm can turn into not making progress.  Instead of starting with a fully curated box, think about starting with one thing. There are several benefits to starting a one-thing of the month subscription. A one-thing of the month subscription:  Has the lowest barrier to getting started. Fewer vendors to work with. Lower start-up funds. Packaging that is simple and the same each month!  Is easier to fulfill and ship.  Has the potential for higher profit margins.  Brainstorm what your one item could be by asking yourself:   What is your best-selling item?  What do people repeatedly buy?  What do people constantly ask you for more of?  Your one-thing of the month could be:  Something fun - a no-frills way for subscribers to treat themselves.  Something consumable - subscribers never run out! So many Launch Your Box members have wildly successful one-thing of the month subscriptions. Some of the “one things” their happy subscribers receive include:  T-shirts Candles Pizzelles Nail polish Earrings Door hangers Washi tape Start brainstorming what you can turn into a one-thing of the month subscription and move one step closer to launching your subscription.   How does a subscription that’s easier to manage and more profitable sound? Join me for this episode to learn more about why you should consider starting a one-thing of the month subscription.    Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website    Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!  Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order