#243: Audience, Attention, and SEO, with Rand Fishkin

In this episode with Rand Fishkin, we talk about Moz, Rand’s book, Lost and Founder, and SparkToro. We go back to the basics about SEO on this podcast, and also discuss how most law firms are bootstrapped and how firms should think about structure services in the age of Uber and Amazon. Lastly, we dive into the difference between having an audience versus retaining attention.