Preparing For the Wild West of Extended Reality - with Vincent Steenhoek

with Vincent Steenhoek - Founder and Managing Director at EVOKE Studios On this episode, we discuss how AR and XR can never replace live events but they can amplify and elevate live events and corporate meetings, the difference between XR, VR and AR, what kind of planning is necessary for a show that includes augmented reality, how to manage infinite possibilities, how the isolation period has affected many business models, how to determine if the technology is adding to the message or upstaging the message, how technology could be making shows easier or more complex to produce (set design vs. content creation), and the mental health concerns of a digital entertainment industry. Please visit: http://evokestudios.io/ You can have a look at the reel: https://evokestudios.io/works/aim-awards-2020/