How to create legendary category design for tech companies – Christopher Lochhead

For this podcast episode, we got the opportunity to talk to the often referred to as godfather of category design: Cristopher Lochhead. In the podcast Christopher talks about legendary category design and how it is now the greatest time in history to be a technology entrepreneur and much more. If you want to get to know more or get in touch with Christopher, you can find more information in the links below:  https://lochhead.com     https://www.linkedin.com/in/christopherlochhead/  

Om Podcasten

What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.