Giant Food’s New Loyalty Program Builds on Digital Relationship
Leaders in Customer Loyalty, Powered by Loyalty360 - A podcast by Loyalty360
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Send us a Text Message.Ryan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores. In 2020, Giant Food won a Silver award in the Loyalty Program Design at the Loyalty360 annual awards.Loyalty360 CEO Mark Johnson recently spoke with Draude and Butler about their customer engagement programs.