What Does Your Company Stand For? [LLC 015]

Consumers want to do business with companies that stand for something. It’s not enough for your company to create a fabulous product or offer a phenomenal service. Your company has to get clear on its values and its personality in order to attract lifetime customers. In this solo episode, I discuss the notion that companies nowadays must stand for something in order to grow. I support my argument by exploring some case studies from businesses that have joined in on social conversations and either found themselves attracting more customers or repelling them. Thanks for Checking Out the Show Notes and for Listening! I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode. Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, and Google Play.  Leaders sure do love company so be sure to get social with me:  Instagram: https://www.instagram.com/nic_abboud/ Twitter: https://twitter.com/nicoleabboud Or email me at nicole[at]nicoleabboud[dot]com