Changing the Game on Reducing Carbon With Technology with Norman Crowley of CoolPlanet and AVA

Norman Crowley, Founder of CoolPlanet and AVA shares some great insights on running an innovative company set on saving the planet. CoolPlanet aims to reduce carbon emissions by helping companies calculate and account for carbon expenses. Crowley’s approach is straightforward — his platform quantifies and translates carbon into expenses. With governments now putting a price on carbon, it is now in the best interests of businesses to cut this cost. The software connects cost with carbon and motivates businesses to act.Climate change is oftentimes a heated topic that results in blame and negativity. Crowley wants to focus on the positives instead, as he thinks pointing fingers doesn’t really inspire change. One of the approaches he has is to make the brand and concept cool. Using marketing, great presentations, and most importantly, a great team, they are making this happen. When it comes to working on the team, he talks about identifying the right fit immediately. If it isn’t right both ways, it’s best to part ways early on. He also talks about developing his people technically, and spiritually. The latter is aimed at better mental wellbeing and an emphasis on work-life balance.Crowley says that every founder is different in their ways, though he continues to be the top sales guy and visionary. He envisions a not-so-distant future with almost free energy, efficient and cheap transportation, and affordable food — all of which do not affect the planet. If you are fascinated with technology and innovation enabling amazing accomplishments, this discussion will surely inspire you. Find out how to build a startup into something that can make a positive impact.Rethinking Humanitycoolplanet.iostudioava.comTwitter - @NormanCrowley1 This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.comThis episode is brought to you by Remote.Remote working is now becoming the standard of great employment in today’s world. If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere in the globe. Get 50% off Remote’s full suite of global business solutions for your first employee for three months. Visit remote.com/leaders and use the promo code LEADERS.