Enabling More Makers with No-Code Enterprise Software with Sagi Eliyahu of Tonkean
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth - A podcast by David Ledgerwood, Leaders of B2B
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Sagi Eliyahu, Co-Founder and CEO at Tonkean, joins Ledge to talk about his startup epiphany, particularly on the product side. His successful career in engineering and R&D opened his eyes to the business problems that various operational departments are burdened with. This holds especially true when they work with each other.Eliyahu observes that the problem with software procurement is that they are siloed. Especially true in enterprises, departments purchase software based on their needs, and the moment different departments have to work together, the communication link breaks down. This fuels reactions that are inefficient. The company may end up buying more software that solves that particular communication problem. They may also allocate their technology department’s resources to building their own solution from the ground up. Or they may end up doing things manually. These reactions cost a lot, and result in change management, training, additional man-hours, and lost opportunities. Eliyahu stresses the importance of gauging personal ROI in business, and all of these things run counter to that.Eliyahu foresees the evolution toward composable software, an optimal medium between cumbersome built-to-spec enterprise solutions and one-size fits-all SaaS that are usually purchased just for one feature. Tonkean’s no-code customization approach follows this cadence, and their success affirms Eliyahu’s vision.Website - https://tonkean.com/Maker Community - https://tonkean.com/adaptivops/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com