Managing Change by Adapting Quickly with Mark Grilli at CommerceHub

Mark Grilli, Chief Marketing Officer at CommerceHub shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include:Marketers have to make it clear to customers why they should adapt to change Marketers need to gain executive support in order to help drive the change.It’s essential to move fast and continuously question where you are. Marketers shouldn’t rely on data alone; they need to know their customers, be creative and use their gut instincts.Marketers need to find the best way to gain insight into their customers’ companies and to help sales communicate with them on a personal level.The future of marketing lies in a hybrid model with both remote and in-person events.Marketing leaders in the retail space will find Mark’s experience invaluable. Understanding the changes in retail can help them adapt and gain a competitive advantage in the business.Website - https://www.commercehub.com/LinkedIn - https://www.linkedin.com/in/mark-grilli-7b5743/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com