Mitigating the Risks of Digital Transformation With Democratized Cybersecurity with Nick Lumsden of Tenacity Cloud

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth - A podcast by David Ledgerwood, Leaders of B2B

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Nick Lumsden, Co-Founder and CTO at Tenacity Cloud shares great insight on the industry landscape and on personal development for business leaders. Nick’s company democratizes cybersecurity. They accomplish this by providing much-needed tools to businesses that don’t have the enterprise scale for a dedicated security team.Despite being a decade in, Nick thinks that the age of the cloud continues to be a boon to certain businesses. It provides a level playing field, accelerates speed to market, and makes tech easier and more affordable. These come at some risk with companies needing to navigate quick changes to avoid technical debt.Nick thinks businesses in the tech space need to adapt and embrace a product-led growth strategy. Customers are more action-oriented and want to evaluate the product by trying it. Making this experience seamless can give you a competitive advantage.Nick thinks business leaders and founders need to be their authentic selves—this allows them to attract the right circle of people. He also shares the value of deeply thinking about the context of any decision you make. Taking some time, or even refreshing your mind with a break, can deliver a better decision with more beneficial results.Business leaders who want to gain a great understanding of the SaaS landscape will find Nick’s insights very helpful. The nuggets he shares on personal development will also help leaders grow. LinkedIn - https://www.linkedin.com/in/nicklumsden/Website - https://www.tenacitycloud.com/Merchandise - https://www.tenacitycloud.com/merch This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com