On Being Customer-Centric and Workflow Focused with Derek Gerber of Explainify

Derek’s love for computers and software stuck with him. Naturally, he began working in sales, marketing, and accounting within the technology space.Explainify is now able to produce videos in a few weeks that used to take nine months just five years ago.“I’d say the true value in what we do is we build brand awareness and brand legitimacy, through high-quality videos that drive action.”Derek shares fascinating insight into their customer-centric approach. He accredits this mentality to the success Explainify has seen through the pandemic.Listen in now to hear Derek's tips on creating optimal workflows, and how he creates his own luck.   Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com--This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else.Contact us to learn more at ContentAllies.com