Rebooting Technology Startup After Acquisition With Andrew Guldman, CEO of ConfigureID

In this episode of Leaders of B2B, Andrew Guldman shares his journey to becoming CEO of ConfigureID, which was acquired a year ago by Astound and offers commerce personalization experiences.“Things are kind of ramping up, like the number of leads is increasing as our ability to handle the leads is increasing,” says Guldman. But the business had a complete reboot after the acquisition, and Guldman was specifically brought in to revamp the engineering organization which was at that stage, “in a bit of the doldrums”. Guldman’s mission was to grow the organization and give it purpose.Marketing started at ground zero, kicking off with a completely new name and rebranding. It was necessary to make fundamental decisions, like identifying their target audience. The process was neither quick, nor was it simple.This frank and open discussion includes:The journey and the lessons learnedGetting the inputs to what’s needed to make the technologyManaging creative stuff in production while also managing engineering and developmentSo what's in the pipeline? Technology advancements such as accessibility to AR and VR, customizing products while people are virtually wearing them, commerce that ties closely to social media, and one-click checkouts.Resources Mentioned:GartnerMcKinseyCADMayaBlenderInstagramFacebookWeChatThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com