Rob Engg - Freshbooks

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth - A podcast by David Ledgerwood, Leaders of B2B

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On this episode of the Leaders of Marketing Podcast, I had the pleasure of talking with Freshbooks Senior Marketing Manager Rob Engg. Rob has been with Freshbooks for about 3 years and has an extensive career as a marketer in different industries and different roles. In this interview, we look at the unique story that landed Rob in his current gig and we talk a lot about what Freshbooks is currently doing to make sure they communicate effectively with their audience. I hope you get a ton of value from this podcast and take away some ideas for being targeted in how you deliver relevant messages to your existing and potential audience.