Thriving One-Year-Old Company, with Mark Colgan of Speak On Podcasts

In this episode of Leaders of B2B Mark Colgan, Co-founder & CRO of Speak On Podcasts, a podcast guest booking service, shares the globally remote company’s journey to success—despite it not even being in existence a year ago! Today the business already boasts 16 employees.It’s a conversation filled with valuable information for any entrepreneur; topics include:How the company came about.Types of companies that most benefit from podcasting as a growth strategy.Advice for those who appear on podcasts.Is there such a thing as sharing too much? What about if someone wants to copy your “secret sauce”?What works best to acquire new clients in this particular area?Time management when you’re doing a lot.Recruiting, skill sets, and the processes that weed out the wrong types of candidates.Suggested podcast guest process to maintain quality.Expanding service offerings.Building a network of connections.Colgan says, “Relevancy, timing, and personalization is what's key to keeping marketing outreach volumes low, with a high response rate.”Resources Mentioned:LinkedInNetflixLead CookieNational Health ServiceFacebookLoomSlackOne Tree Planted This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com