Daniel Ferraez & Paloma Marin on Discipline, Social Media & Yoga

Leadership and Yoga fam, Today’s interview is one that reminded me that nothing happens by accident. It is built day by day because we are bold enough to dream and to use our energy to solve problems to make it happen over and over and over again. Our reality is impacted by life and its magical ways, and yet we are also able to pull on the strings of the divine by the dedication we offer up.  Dan and Paloma are yoga teachers from Mexico City, chemical engineers, and content creators who have hit milestones that many dream of: 1.6 M followers each on instagram, over 200k on YouTube, and over a million between the two of them on TikTok. They are sponsored Nike yoga athletes and instructors and have their own flourishing online yoga studio and mats. They are also paving the way for more conversation about yoga, mindfulness and meditation in the Spanish speaking world.  Dan and Paloma’s online studio and trainings: https://www.prayanayogastudio.com/  Find Dan on instagram: @yougui_dan Find Paloma on instagram: @palo.yoga Find Shawna on instagram: @shawnakru   Time stamps: 00:00 Intro 02:00 Interviewing right after class. 04:30 They didn’t have anything in common, not even yoga? 07:00 Never missing a week in 8 years.  11:20 You both have 1.6M on instagram, is there competition?  13:10 Creative process differences in their relationship. 15:00 Morning rituals for success. 16:40 Nauli kriya 17:40 No phone, no snooze. 19:30 The moment they started to take yoga teaching seriously.  22:30 Starting social media. 27:00 Business plan: it didn’t happen by accident.  30:00 Unlocking levels 33:00 Social listening: to your audience. 34:30 Their first goals. Hitting 10k, 100k and 1M. 36:30 Nike: The first yoga teacher signed in Latin America.  41:00 Nike: Selected to be the face of the in-store photos in Latin America. 44:00 What they wanted to be when they were little?  45:30 Dan: split between artist and scientist.  48:40 Getting recognized in public for the first time.  52:00 Why Paloma is doing all of this to share yoga.  53:40 Dan on anxiety and panic and relief through yoga  57:30 Making mindfulness mainstream.  59:00 Billboard messages.