Itw with Annabel Kilner, the story behind Made.com, the online furniture retailer (MDE151)

Minter Dialogue Episode #151 — This interview is with Annabel Kilner, head of MADE.COM UK, an online furniture retailer, which was created by Ning Li, Julien Callede, Chloe Macintosh and Lastminute.com founder Brent Hoberman in 2010. Having previously held senior positions at MyDeco and sharing with me a past at L’Oreal, Annabel talks to us about Made.com’s approach to disruption, how it fosters transparency, the unorthodox Unboxed concept, the use of digital in their show room and much more. Plenty of good advice for those driving eCommerce. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)