Putting Purpose into the Center of Your Business, with Petco CMO Tariq Hassan (MDE359)

Minter Dialogue Episode #359 Tariq Hassan is CMO of Petco, a leading specialty retailer, serving pets and the people who own them for more than 50 years. Petco has about 1,500 locations throughout North America and employs approximately 26,000 partners.  In this conversation with Tariq, we discuss the journey that Petco has undertaken in putting its mission and vision (Healthier Pets. Happier People. Better World.) into the centre of its business. Tariq takes us through the challenges and difficult decisions they've made, how to make a mission come alive throughout a large organisation, the place for personal and personality in Petco's branding and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)