The Transformation Journey of CVS Health with CMO, Norm de Greve (MDE306)

Norm de Greve is CMO of CVS Health. He's also a member of the Board of Directors for the ANA and Mobile Marketing Association. CVS Health, which is Fortune #7 and was voted one of the most innovative companies by FAST company in 2018, has undergone tremendous change. Norm has been at the heart of the change and innovation. In this conversation with Norm, we discuss CVS' journey, its most recent merger announcement with Aetna ($69B), the key moments and challenges Norm and leadership faced in charting this new path. A fascinating ride.   Meanwhile, please send me your questions as an audio file (or normal email) to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)