Why, when and how to make your brand political with Latia Curry from We Are Rally (MDE294)

Minter Dialogue Episode #294 Latia Curry, whom I first heard and met speaking at SXSW. After spending 20 years in communications, marketing, government, and the world of international NGOs, Latia Curry is now a Principal at RALLY, channeling her wide breadth of experience into laser-focused messaging, strategy, and campaigns. In this conversation, we discuss the objectives and challenges of inserting politics into your brand communications and general gestalt. We look at keys to success, the pitfalls to avoid, the critical needs for integrity and persistence, issues of governance and how best to persuade your stakeholders. Meanwhile, please send me your questions as an audio file (or normal email) to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)