32. Lessons in Marketing and Work in Sports Betting with Jennifer Matthews, VP of Brand Marketing at PointsBet

Episode 32 of Leadership is Female I am joined by Jennifer Mathews, who joined PointsBet as Vice President of Brand Marketing in October 2019. In her position, she oversees strategic partnerships, creative design, events/activations, retail marketing, and brand marketing functions while maintaining a focus on continually evolving the PointsBet brand as the company grows into new markets. Jennifer’s got a lot to share including really great insight on marketing, working for a growing sports betting company, respecting your employees time, availability, and meeting cadence. She’s a seasoned marketing pro and talks about leaving sports and coming back and how that has enhanced her capabilities as a marketer. She’s wise and she’s sharing her insight so listen up, be prepared to take some notes, and implement this great wisdom from Jennifer Mathews. https://www.linkedin.com/in/jennifercascinomatthews/ Follow Leadership is Female at: https://www.instagram.com/leadershipisfemale/ www.leadershipisfemale.com Host Emily Jaenson at: https://www.instagram.com/emilyjaenson/