Patagonia on Voting Laws and Environmental Responsibility

Patagonia - the 48 year-old outdoor equipment and apparel company - has long been passionate about protecting the environment. But when Georgia passed new voting access laws in March, Patagonia was one of first to speak out and push back against the changes. Why did the retailer choose to be a part of this political fight? That's what Alan Murray asks Patagonia CEO Ryan Gellert in this episode of Leadership Next. Gellert details how the company's activism has evolved over time, and how Patagonia decides which issues to support. Gellert also shares the challenges of becoming carbon neutral, how being a certified B Corp has made Patagonia a better company, and why a failure to fight for stakeholders is a "real risk to businesses."

Om Podcasten

Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune CEO Alan Murray and Editor-at-Large Michal Lev-Ram as they probe the best of these leaders for insight into what they're doing, why they're doing it, and what impact it is having.