Tuesdays Leadership Next

Tristan Walker: Companies Need a Plan to Serve Diverse Customers

from Leadership Next | Published 2/9/2021

Fed up with razor blades that irritated his skin, and tired of walking down “ethnic” beauty aisles, entrepreneur Tristan Walker decided to start his own company. In 2013 he launched Bevel, a suite of shaving products designed for Black men.  Walker & Company Brands was acquired by Procter & Gamble in 2018, making Tristan the first Black CEO of a P&G subsidiary.   In this episode of Leadership Next he tells Alan Murray and Ellen McGirt that he believes all companies should have a plan to serve customers of color. “Every company in 20 years, when folks of color become the majority in this country, if they do not have a plan to serve this audience with empathy, I believe that they will not exist.”  Walker believes the global pandemic may have accelerated opportunity for employees of color, and he shares his outlook on the likelihood of lasting change in the wake of this past summer’s social justice uprising. Also in the conversation: why Walker sold his startup to the giant P&G, his complicated feelings around venture capital, and advice for other Black entrepreneurs.   

Om Podcasten

Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune CEO Alan Murray and Senior Editor Ellen McGirt as they probe the best of these leaders for insight into what they're doing, why they're doing it, and what impact it is having.