What's your Brand Story? (interview with Puck Creations)

"I've never actually met Sian Cardy and Stefano Capacchione from Puck Creations, but I was seduced by their recent storytelling initiative via LinkedIn and they're wonderful people with a great story of their own, so I invited them to the show! Our discussion centres around their work in brand communications, helping companies decide who they are, why they're different and how they might get that message across to their audience." (Andrew Thorp).Their website: https://puckcreations.com/Highli...