#126 MMM, CLV & Bayesian Marketing Analytics, with Will Dean

Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch!Intro to Bayes Course (first 2 lessons free)Advanced Regression Course (first 2 lessons free)Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work!Visit our Patreon page to unlock exclusive Bayesian swag ;)Takeaways:Marketing analytics is crucial for understanding customer behavior.PyMC Marketing offers tools for customer lifetime value analysis.Media mix modeling helps allocate marketing spend effectively.Customer Lifetime Value (CLV) models are essential for understanding long-term customer behavior.Productionizing models is essential for real-world applications.Productionizing models involves challenges like model artifact storage and version control.MLflow integration enhances model tracking and management.The open-source community fosters collaboration and innovation.Understanding time series is vital in marketing analytics.Continuous learning is key in the evolving field of data science.Chapters:00:00 Introduction to Will Dean and His Work10:48 Diving into PyMC Marketing17:10 Understanding Media Mix Modeling25:54 Challenges in Productionizing Models35:27 Exploring Customer Lifetime Value Models44:10 Learning and Development in Data ScienceThank you to my Patrons for making this episode possible!Yusuke Saito, Avi Bryant, Ero Carrera, Giuliano Cruz, Tim Gasser, James Wade, Tradd Salvo, William Benton, James Ahloy, Robin Taylor,, Chad Scherrer, Zwelithini Tunyiswa, Bertrand Wilden, James Thompson, Stephen Oates, Gian Luca Di Tanna, Jack Wells, Matthew Maldonado, Ian Costley, Ally Salim, Larry Gill, Ian Moran, Paul Oreto, Colin Caprani, Colin Carroll, Nathaniel Burbank, Michael Osthege, Rémi Louf, Clive Edelsten, Henri Wallen, Hugo Botha, Vinh Nguyen, Marcin Elantkowski, Adam C. Smith, Will Kurt, Andrew Moskowitz, Hector Munoz, Marco Gorelli, Simon Kessell, Bradley Rode, Patrick Kelley, Rick Anderson, Casper de Bruin, Philippe Labonde, Michael Hankin, Cameron Smith, Tomáš Frýda, Ryan Wesslen, Andreas Netti, Riley King, Yoshiyuki Hamajima, Sven De Maeyer, Michael DeCrescenzo, Fergal M, Mason Yahr, Naoya Kanai, Steven Rowland, Aubrey Clayton, Jeannine Sue, Omri Har Shemesh, Scott Anthony Robson, Robert Yolken, Or Duek, Pavel Dusek, Paul Cox, Andreas Kröpelin, Raphaël R, Nicolas Rode, Gabriel Stechschulte, Arkady, Kurt TeKolste, Gergely Juhasz,...