Alicia Enciso, Nestlé USA’s Chief Marketing Officer

“When you face challenges, the more you imagine finding positive outcomes is important to finding a different solution.” Alicia Enciso is Nestlé USA’s first ever Chief Marketing Officer - leveraging marketing as a force for good across the industry - in multicultural marketing, plant-based innovation, ​​and scaling mentorship  for underrepresented groups. Alicia has served at Nestlé since 2013, starting as a VP of Communications in Mexico. Prior to Nestlé Alicia was Managing Director of the Zyman Group - a media consultancy where she led the group’s operations in Mexico developing growth strategies for Fortune 500 companies. And Alicia spent eleven years at P&G - starting in Latin America and rising through the ranks across Personal Care, Home Care and Paper Divisions, where in 1997 she led P&G’s then-largest Latin American acquisition, creating a new Paper Division for the region.  Alicia studied at Instituto Tecnológico Autónomo de México and Harvard University - and serves as the Vice-Chair of the ANA’s Alliance for Inclusive and Multicultural Marketing. In this role - she works with fellow industry leaders to help drive equality, inclusion and systemic change in the marketing ecosystem and society. You’ll enjoy this positive, candid conversation about leaning into challenging opportunities and learning through action, positivity, and perseverance.