Michelle Crossan, Samsung Electronics’ SVP of Strategy, Innovation & Transformation

“Reframe the competition - to yourself - to fully achieve what you’re meant to achieve.” Michelle Crossan is Samsung Electronics America’s Senior Vice President of Corporate Strategy, Innovation and Transformation at, where she leads overall corporate strategy, innovation, transformation, and new business incubation. Prior to Samsung, she also served as CMO for luxury mobile brand Vertu. Michelle got her start at Procter & Gamble, starting as a systems analyst, and working on brands like Olay and Anna Sui before becoming the Brand Leader for P&G Prestige. She’s a graduate from University of Strathclyde Business School, and is married with two children in New Jersey. Having worked across business cultures, geographies, and industries - Michelle’s approach is an intentional and thoughtful one. In our candid conversation, she also shares what leaders can do to strengthen and encourage their team amidst today’s current challenges.