#546: Unlock Law Firm Growth: AI marketing Secrets with Karin Conroy

In this conversation, Karin Conroy and Zack Glaser discuss the integration of AI in marketing, emphasizing the importance of maintaining a human touch while leveraging technology. They explore the significance of a unique brand voice, particularly the value of female perspectives in marketing. The discussion also covers Google's EAT principles, the need for content optimization for AI search, and the importance of regularly reviewing and refining marketing strategies. Finally, they stress the necessity of defining an ideal client to enhance marketing effectiveness.  Links from the episode:   Check out Conroy Creative Counsel  Learn more about your ad choices. Visit megaphone.fm/adchoices