005: Scaling Your At-Home Business with Shannon Craig

Do you have a side hobby that you want to take to the next level? Get ready to be inspired by today’s guest, Shannon Craig. Shannon went from stay at home mom to business owner and you’ll be hearing all about her journey in this episode.

You’ll hear how she initially got started with crafting jewelry and accessories for friends and ended up starting a business. She shares everything from how she chose her business name, how she’s gotten her products into stores, her experiences of hiring employees and how she finds inspiration for her designs. Shannon has a truly remarkable story and I know you’ll love hearing her take on influencer marketing and the challenges she’s faced through this pandemic.

What you’ll find in this episode:

• How Shannon got started with Hublove Crafts
• Why she chose the business name she did
• How she ended up selling her crafting project
• Her experience of getting her products into stores
• Shannon’s journey of hiring employees and growing her business
• How she finds inspiration for her designs
• Her story of having celebrities use her products
• How she uses influencer marketing to grow her reach
• The process of getting her business online 
• How the pandemic has affected her business 
• The manufacturing shortages she’s been through during the pandemic 
• What she’s excited about with her business 
• Why she plans to keep her products handmade

Connect with Shannon:
Website | Instagram | Facebook Group | Etsy Shop

It’s truly been a pleasure to have you join me for this episode of the Legit Endeavors Podcast. I’d love for you to leave me a review wherever you enjoy podcasts. If you want to learn more about me or what I do, please visit me on my website or follow along with me on Instagram or Facebook. If you’re looking to legitimize your business or start off on the right foot with a new business idea, be sure to download my new business checklists.