007: Protecting your Intellectual Property with Rachel Brenke

Are you protecting your business assets? Things like your photography, blog content, course names, etc.? Rachel Brenke is a lawyer and the founder of TheLawTog and Fit Legally who is a genius in the area of intellectual property law. 

In this episode, we explored what intellectual property is and all of the things that full under intellectual property. She shared her knowledge from her many years as a lawyer about copyrights, trademarks and how you can protect yourself and your business. You’ll also hear why she started niche businesses to help entrepreneurs in the fitness and photography industries. 

What you’ll find in this episode:

• What IP law is and what things all fall under intellectual property
• Things that you might not know are copyrighted
• The types of clients that Rachel typically serves
• Where the majority of intellectual property issues come up
• What you can do to protect yourself from the liability of copyright infringement
• Proactive steps you can take to register your work
• What you need to know about the DMCA
• The steps to take when trademarking your business (and why you need to do an extensive trademark search)
• Why she started TheLawTog and Fit Legally
• Her experience with the Ironman competition

Connect with Rachel:
Website | TheLawTog | Fit Legally | Instagram 

Links:
Copyright Office
Google Alerts
Ironman
The Business Bites Podcast®

It’s truly been a pleasure to have you join me for this episode of the Legit Endeavors Podcast. I’d love for you to leave me a review wherever you enjoy podcasts. If you want to learn more about me or what I do, please visit me on my website or follow along with me on Instagram or Facebook. If you’re looking to legitimize your business or start off on the right foot with a new business idea, be sure to download my new business checklists.