012: Connect with Your Audience with Ellen Yin
Legit Endeavors - A podcast by Elizabeth Hill
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Wondering how you can get more connected to your following, even if you have a smaller audience? Then you’ll enjoy today’s episode with Ellen Yin, a marketing minimalist and podcast host who helps service-based solopreneurs earn their first $10K month in their business.
Ellen and I explored her idea of leading with generous action. She explains how to build mutually beneficial relationships through networking, why she started her business and why she uses an outbound engagement strategy to market her business. You’ll hear about her favorite marketing tools and techniques along with her thoughts on courses versus membership programs.
What you’ll find in this episode:
- Strategies for businesses with smaller audiences to get more sales
- How to build relationships with others for collaboration efforts
- Why she suggests leading with generous action
- How to get a really engaged audience (even if your audience is small)
- Why she believes in an outbound engagement strategy
- The start of her career in PR and marketing and how that led to what she does now
- The clients she serves in her agency
- What prompted her to start the Cubicle to CEO Podcast and membership program
- Her recommendations for businesses who want to start and don’t have a website yet
- Apps and services to use to get leads
- Her experience with having a course vs. a membership
- What someone with a product based business could learn from her
- Adjustments she's had to make in 2020 with the pandemic
- How she structures her membership program
Connect with Ellen:
Links:
Float Esc Landing Form? Mentioned around 22:12
It’s truly been a pleasure to have you join me for this episode of the Legit Endeavors Podcast. I’d love for you to leave me a review wherever you enjoy podcasts. If you want to learn more about me or what I do, please visit me on my website or follow along with me on Instagram or Facebook. If you’re looking to legitimize your business or start off on the right foot with a new business idea, be sure to download my new business checklists.