Effective branding: A case study by WeWantMore

In this episode, I interview Michiel & Jan-Pieter from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, which is an award focussed on the 'effectiveness' of creative campaigns, not just 'creative idea'.  We talk about:The studio: WeWantMoreThe rebrand case for Neuhaus, a Belgian chocolate brandHow they went from brand strategy to packaging & identity designHow it impacted the sales for NeuhausThe Effie case study There is also a video version of this interview, with more visual and supporting material. Feel free to check it out at my Youtube channel.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com