Grant Owens - Beyond brand purpose

In this episode, I talk with Grant Owens, Chief Strategy Officer at Critical Mass, a digital experience design agency. We talk about the future of branding, beyond brand purpose, beyond labels, even beyond brands themselves.We talk about:Brand purposeCustomer insightsDigital experiencesBrand strategyThe future of brandingHow marketeers think to much in labelsI would really apreciate a rating or review on Itunes. If you wish to get more insights on brand strategy, feel free to subscribe to my weekly newsletter on letstalkbranding.be This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com