LTB S2 012 Graham Robertson - Beloved brands

Change the pace of your thinking.In this episode I talk with Graham Robertson, author of the awesome book 'beloved brands' and over 20 years of experience at companies such as Coca-Cola, Johnson and Johnson, General Mills,… He knows his stuff. We talk about the rise of smaller brands, learning about your consumer, finding brand purpose, Mc-donalds, Nike and much more.We talk about:His amazing book ‘beloved brands’The rise of small and mid-size brands or ‘craft' brands as Graham calls themNike’s recent campaignHow smaller agencies can play a new role in this worldStrategy is ‘thinking slow’. Execution is thinking fastNarrowing down your target audience and explaining that to your clientThe difference between the ‘selling target’ and the actual target audienceStrategy for startupsSee what sticks and stick to what sticksYou can connect with Graham on his Linkedin or website.I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates. You also get a free Brand workshop template.</p> First Name Last Name Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com