Michael Johnson - Branding with purpose

In this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.Michael's latest book: Now try something weirder is coming out by the end of may but you can get a chance to win an exclusive hand-signed copy before it releases. Join the give-away here.We talk about:Michael's agency: Johnson BanksThe Shelter rebrandMichael's book: Branding in 5 and a half stepsHow to move beyond jargon and talk about strategyThe difference between being a strategist and being a designerHow to inspire creative directionsHow design can affect the strategyMichael's new book: Now try something weirder. You can pre-order it here or join the give-away here to get a chance at winning an early copy.Where do idea's come from?A german stage and a series of penis pictures by Erik KesselsMichael's talk at typo BerlinWhy you need to try something weirderHow you can present design optionsWhy you need to learn how to writeTone of voice and messaging This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com