Peter Van Praet - Building a brand

In this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-casual chain in Belgium (10 restaurants and counting). We talk about the importance of branding, how to build a brand and how creative agencies could win more clients.The importance of people: how to attract employer and keep them excitedInhouse VS outhouse creativeHow agencies can become better at serving their clientsThe importance of branding and marketingHow to keep branding freshHow a brand evolvesAs always, I would really apreciate a rating on Itunes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com