Stef Hamerlinck - Brand performance

In this solo episode, I talk about brand performance. Why is it important to measure the brand performance, what do we need to measure and how? I talk about some specific tools and techniques we can use. We also look at the key performance indicators for a brand (KPI's). It's a fun ride so I hope you enjoy! Here are some important conversation points:Measuring the impact you have on an organisation is  importantMeasuring brand awareness before and after the project to benchmarkIt's our job to asses the current brand equity when doing a rebrandMeasuring the effectiveness of distinctive assets (read the book pls)An example of distinctive assets (Johny Walker) A great tool to track your brand performance: LatanaUse typeform to create your own surveysHow brand performance relates to salesThank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter on letstalkbranding.be. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs and Latana, the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com