Stef Hamerlinck - The Future Of Branding

We talk about:How will AI influence jobs, and how can you make sure you’re needed in this changing industry.How the generators will improve over time, and how that relates to you as a brand designer.The argument of creativity against logo design.What kind of tone or vibe do you want to convey with a logo?Craftsmanship as it relates to brand design.We are losing our jobs more to globalization than AI.Important Quotes:“We tend to overreact when it comes to generators.”“It will force us designers to think on a higher level.”“It can be bad and still work.”“We can’t invest in creativity alone.”“Once you get that confidence you can go even further.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com