Episode # 4 - Relevance of online events for FMCG

Let's talk E-commerce! - A podcast by NielsenIQ

Categories:

Business

In the fourth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts discuss the relevance of online events (BF, Prime Day, 11.11, and more) for FMCG and which strategies FMCG companies should implement to stay ahead of the competition.