#188: VodaBucks: Loyalty Programme of South Africa’s Vodacom Group (Short Summary Show)

In this short summary episode, I am looking back on an interview with https://www.linkedin.com/in/jorge-mendes-762a191a5/ (George Mendes), Chief Officer Consumer Business with https://www.vodacom.co.za/ (Vodacom) in South Africa. Launched in mid-2020, I spoke with George just a few months after the launch of https://www.vodacom.co.za/vodacom/rewards/vodabucks?icmp=Internal/MDD/Rewards/VodaBucks (VodaBucks), a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy. The programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country. Show Notes: 1) https://letstalkloyalty.com/63/ (Episode #63: Vodacom South Africa Launches Vodabucks) 2) https://www.linkedin.com/in/jorge-mendes-762a191a5/ (Jorge Mendes) - Chief Officer: Consumer Business, Vodacom Group Exco Member 3) https://www.vodacom.co.za/ (Vodacom) 4) https://www.vodacom.co.za/vodacom/rewards/vodabucks?icmp=Internal/MDD/Rewards/VodaBucks (VodaBucks loyalty)