#312: "KFC Rewards Arcade" - A Fun-Based Loyalty Strategy for Diners in the UK & Ireland

Today we discuss the launch of a brand-new high-profile loyalty program in the UK and Ireland, in the quick-service restaurant sector. https://www.kfc.co.uk/ (Kentucky Fried Chicken) operates over 20,000 restaurants in 135 countries, so given their global brand, we were super excited to meet https://www.linkedin.com/in/ruby-huang-49116923/ (Ruby Huang), the CRM and Loyalty Lead at KFC UK and Ireland, to share their new program and its incredible early results. As this new programme uses gamification as its core mechanic, it is called the "https://www.kfc.co.uk/kfc-rewards-arcade (Rewards Arcade)" - a name which plays on the history of arcade games in the UK and allows KFC a way to celebrate the fun factor and their vision for engaging with their diners with a fabulous range of games over time. Show Notes: 1) https://www.kfc.co.uk/ (Kentucky Fried Chicken) 2) https://www.kfc.co.uk/kfc-rewards-arcade (Rewards Arcade) 3) https://www.linkedin.com/in/ruby-huang-49116923/ (Ruby Huang - CRM and Loyalty Lead at KFC UK and Ireland) 4) https://www.thedrum.com/news/2022/09/06/kfc-gamifies-loyalty-with-rewards-arcade-scheme (KFC gamifies loyalty with Rewards Arcade scheme) 5) https://www.liquidbarcodes.com/digital-driving-growth-china-loyalty/ (Digital Driving Growth in KFC China - By Paula Thomas) 6) https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758 (Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition: Book)