#341: Matahari Rewards, Indonesia’s Biggest Retail Loyalty Programme Reinvents Itself

https://www.linkedin.com/in/tjhai-a-eng-bba3b1b4/ (Tjhai A Eng) is Head of Marketing and Loyalty at https://www.matahari.com (Matahari Department Stores) in Indonesia. Matahari is the biggest department store chain in this vast country and its rewards programme is also the country's biggest retail programme. With over 7 million members, Matahari Rewards has re-invented itself based on strong customer insight and a customer-led engagement plan to re-invigorate its proposition after the tough impact of the COVID-19 pandemic. A Eng shares the KPI performance of the programme and how top executive management buy-in is key to its success. A lesson for all of us. Listen to learn some incredible loyalty insights from Matahari Rewards in Indonesia. Hosted by Amanda Cromhout. Show Notes: 1) https://www.linkedin.com/in/tjhai-a-eng-bba3b1b4/ (Tjhai A Eng) 2) https://www.matahari.com/promo/valentine/serba-di-bawah-149-000.html (Matahari Department Stores)