#357: H & M - Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers

This episode features https://hmgroup.com/ (HandM) - one of the world’s greatest fashion retailers. With over 150 million members of its program world-wide, HandM has achieved some incredible results, balancing its global loyalty proposition with local market needs, to stay relevant in this incredibly competitive sector. Our guest is https://www.linkedin.com/in/dominikolejko/ (Dominik Olejko), Regional Customer Insights and Engagement Manager for HandM in Eastern Europe. Listen to enjoy Dominik's incredible career spanning 15 years in retail loyalty for brands including Decathlon, Ikea and now HandM, as well as his passion both for the traditional principles that drive loyalty as well as some incredibly inspiring and innovative projects that he has launched in this region. Hosted by https://www.linkedin.com/in/paulat/ (Paula Thomas.) Show Notes: 1) https://www.linkedin.com/in/dominikolejko/ (Dominik Olejko) 2) https://hmgroup.com/ (HandM Group) 3) https://www2.hm.com/en_gb/member/info.html (HandM Membership) 4) https://www2.hm.com/en_gb/customer-service/download-app.html (HandM App)