#372: Epsilon Celebrates Recognition as a Leader in The Forrester Wave (tm) Loyalty Technology Solutions for Q1 2023

Today's episode of Let's Talk Loyalty celebrates Epsilon's success as a Leader in https://www.epsilon.com/us/insights/resources/the-forrester-wave-loyalty-technology-solutions-q1-2023 (The Forrester Wave (TM) Loyalty Technology Solutions for Q1 2023). This is one of the industry’s most respected reports, designed to help marketers around the world assess loyalty technology providers. To help share this success story, I'm joined today by two senior executives from https://www.epsilon.com/us (Epsilon) based in the UK. https://www.linkedin.com/in/valeriepopeck/ (Valerie Popeck) is Epsilon EMEA's Senior Director of Strategy and Insights and we are also joined by https://www.linkedin.com/in/david-allen-clmp-1450881b/ (Dave Allen), Epsilon’s Group Commercial Director - both across the EMEA region. In today’s conversation, we discuss key global challenges for loyalty professionals, including the all-important topic of measurability for loyalty investments, as well as the importance of managing expectations with internal stakeholders on what a loyalty program can deliver and when! Listen also to hear details of your FINAL opportunity to enter our “https://letstalkloyalty.com/epsilon/ (Loyalty Lab competition)” for the chance to win a complimentary workshop with Epsilon’s loyalty experts. Show Notes: 1) https://www.linkedin.com/in/valeriepopeck/ (Valerie Popeck) 2) https://www.linkedin.com/in/david-allen-clmp-1450881b/ (Dave Allen) 3) https://www.epsilon.com/us (Epsilon) 4) https://www.epsilon.com/us/insights/resources/the-forrester-wave-loyalty-technology-solutions-q1-2023 (The Forrester Wave (TM) Loyalty Technology Solutions for Q1 2023) 5) https://letstalkloyalty.com/epsilon/ (“Loyalty Lab competition”) 6) https://www.amazon.ae/Five-Love-Languages-Chapman-Ph-D/dp/8179928268/ref=asc_df_8179928268/?tag=googleshopp09-21&linkCode=df0&hvadid=406630732924&hvpos=&hvnetw=g&hvrand=4507726937235789972&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1000013&hvtargid=pla-837159380080&psc=1 (Book: The Five Love Languages by Gary Chapman)