#392: Leading Retail Loyalty Brand, TFG Delivers Real Personalisation

https://www.linkedin.com/in/fionna-ronnie-2181012/ (Fionna Ronnie) is Head of Customer and Loyalty at https://tfglimited.co.za (The Foschini Group). Whilst TFG is based in South Africa, it spans 5 continents, 26 countries and has 34 leading retail brands in its stable. IIts loyalty program, https://bash.com/tfg/rewards (TFG Rewards),is the biggest in retail in South Africa with 30 million + members. Fionna shares KPI results, data strategies, customer centric retailing approach and how the Customer team are the life blood of TFG Rewards. This team underpins everything driven for a future customer narrative of this extremely impressive retail group. Hosted by https://www.linkedin.com/in/amanda-cromhout-34167b2/ (Amanda Cromhout.) Show Notes: 1) https://www.linkedin.com/in/fionna-ronnie-2181012/ (Fionna Ronnie ) 2) https://tfglimited.co.za (The Foschini Group) 3) https://bash.com/tfg/rewards ( TFG Rewards)