#427: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards (Short Summary Show)

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined byhttps://www.linkedin.com/in/marksage/ ( Mark Sage,) Former Chief Operating Officer at https://www.yuurewards.com (Yuu Rewards) in Hong Kong Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers. Mark explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users. Paula and Mark also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline. Show Notes :- 1) https://www.linkedin.com/in/marksage/ (Mark Sage) 2) https://www.yuurewards.com (YuuRewards) 3) https://www.dfiretailgroup.com (DFI Retail ) 3)https://letstalkloyalty.com/239/ (#239: Hong Kong's Leading Loyalty and Lifestyle Platform - Yuu Rewards)