#428: Building a customer-centric organisation through multi-faceted digital transformation

As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry. This podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.z We talked tohttps://www.linkedin.com/in/meredith-leigh-allan-40566371/ ( ⁠Meredith Allan⁠), who is Head of Rewards and Personalisation of https://www.shopritex.co.za/ (⁠Shoprite X⁠), a division ofhttps://www.shopriteholdings.co.za/group/shopritex.html ( ⁠The Shoprite Group⁠). Its loyalty programme ishttps://www.checkers.co.za/xtra-savings ( ⁠Xtra Savings⁠) and has achieved an 80% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation. Show Notes: 1) https://www.linkedin.com/in/meredith-leigh-allan-40566371/ (Meredith Allan) 2) https://www.shopritex.co.za/ (Shoprite X) 3) https://www.shopriteholdings.co.za/group/shopritex.html (The Shoprite Group) 4) https://www.checkers.co.za/xtra-savings (⁠Xtra Savings⁠⁠)