#436: Verizon Up, an Experiential Masterclass from Telecoms Giant Verizon (Short Summary Show)

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to https://www.linkedin.com/in/lisa-routel/ (Lisa Routel), Verizon’s Marketing Strategy Lead to learn all about their loyalty program https://www.verizon.com/rewards/verizon-up/ (“Verizon Up” )has won multiple loyalty awards https://www.verizon.com/about (Verizon )is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry. Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar. Show Notes: 1) https://www.linkedin.com/in/lisa-routel/ (Lisa Routel⁠) 2) https://www.verizon.com/about (Verizon) 3) https://www.verizon.com/featured/verizon-up/ (Verizon Up) 4) http://letstalkloyalty.com/248/ (#248: Leading Loyalty for Telecoms Giant Verizon)