#461:Understanding Loyalty in Europe - Getting to know the Greek Market and the OPAP Loyalty Programmes

This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from https://www.linkedin.com/in/doukasspyros/ (Spyros Doukas.) Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers. Spyros is a key contributor to the extended “Understanding Loyalty in Europe” White Paper created by https://www.mando-connect.co.uk/ (Mando-Connect) in partnership with https://urldefense.com/v3/__https:/business.yougov.com/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBjWgkvK2g$ (YouGov), which explores loyalty membership, appeal and impact across 24 European Markets. Listen to learn about the loyalty landscape in Greece – what membership, appeal and impact look like in this market – and to learn about the OPAP loyalty programmes. Hosted by https://urldefense.com/v3/__https:/www.linkedin.com/in/charlie-hills1/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBh2kGcdbQ$ (Charlie Hills. ) Show Notes : 1) https://www.linkedin.com/in/doukasspyros/overlay/about-this-profile/ (Spyros Doukas) 2)https://www.mando-connect.co.uk/whitepaper/ ( European Loyalty Whitepaper) 3) https://www.mando-connect.co.uk/ (Mando-Connect ) 4) https://urldefense.com/v3/__https:/business.yougov.com/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBjWgkvK2g$ (YouGov) 5) https://www.opap.gr (OPAP)